Today's post is all about starting a new blog and what you need to know to lead a successful business.
1. Choose your blog name
Coming up with a name for your blog is actually way harder than it sounds. You need something short and snappy that will resonate with your readers and make sense based on the content you plan to produce.
Make sure your name is available on all social media sites and the blogging platform you want to use.
2. Learn basic analytics.
How are you going to know whether people are visiting your blog and what they’re clicking on if you don’t know how to look up your stats? Google Analytics is the best free platform to check your blog’s success. The main number you want to look at is “Unique Visitors,” which shows how many new people visit your site in a given timeframe. Of course, it’ll probably just be your friends and family reading your blog to start, but with time and effort that number could really grow.
3. Reply to your comments!
You wouldn’t ignore someone who spoke to you in real life, so take the time to reply to every comment on your blog and your social media accounts. This makes readers feel validated, and it fosters a happy, inclusive online community. Plus, it’ll make them like you, which keeps ’em coming back (and, hopefully, sharing content from your site.)
4. Be consistent.
Be consistent with how often you post. Most blogging hosts allow you to schedule posts for a certain time, so you can make a point of posting every day at 9 a.m. This can help build a loyal audience who know when to look for your new posts.
5. Use keywords in your posts.
Using keywords is a great way to boost your ranking on search engines like Google. A cheap and easy way to work out what keywords you should be including in your post, use Google Keyword Planner. This will tell you the words and phrases people are actually searching for, and how often per month they’re being searched.
Start a blogging calendar.
Plan your posts in advance using a blogging calendar. At the beginning of each month, pencil in any major events you want to cover Fashion Week, food festivals, holidays, or whatever then, pencil in the stories you’re planning on creating for each day. It’s a good idea to also keep an ideas log, where you can jot down any posts that aren’t timely, but you’d like to create at some point.
I hope you found these tips helpful and handy, keep them in your mind the next time you think of creating your own or posting a new topic.